Facebook and Instagram are the two most easiest and affordable platforms to run ads on. Why do you need to run Facebook and Instagram ads? Running ads helps you to accelerate growth on your page, attract your potential audience and drive sales and conversions on social media. Advertising aids organic marketing and if it’s done right, it can help you thrive on social media. It is an investment and to get returns, you need to strategize your ads.
Have Clear Goals and Objectives.
Facebook and Instagram provide a wide range of objectives for ads which include:
- Building awareness: Best for increasing visibility and reach.
- Traffic: Best for sending people to your website, app or social page.
- Engagement: Best for increasing messages, likes, video views and post engagements.
- Lead generation: Best for collecting customer information and increasing inquiries.
- App promotion: Best for increasing app installs.
- Sales: Best for finding people who are more likely to make a purchase.
Targeting the Right Audience.
Facebook and Instagram are popular for their advanced targeting options. Through these platforms, you can target people through their location, age, gender and behavior or interests. These platforms also allow you to make custom audiences such as:
- Custom audience: Retargeting users who have interacted with your website or social media content.
- Lookalike audience: These are users who have similar traits and behavior to your existing audience.
Quality, Attention-Grabbing Content.
Users see millions of ads everyday. You need to ask yourself what difference your ad is making depending on your goals. Creating appealing, entertaining and eye catching content for ads is important because it helps capture the attention of your audience. Test out different images, videos and copy through A/B testing to see what works best for your audience. Communicate your brand in the best way to increase interest, trust and relatability with your audience.
Optimize for Mobile Users.
Most social media users access Facebook and Instagram through their phone. Using images and videos that are clear and mobile friendly can go a long way in presenting your brand in the best way to your audience.
Use Video and Carousel Ads.
If you want your business to stand out on social media and advertising, use all the tools that will help you differentiate yourself. Most ads are images but when you use video ads, you are able to communicate more about your business, Carousel ads also help you showcase more products in one ad without overcrowding on a single image.
Use Retargeting to Convert Visitors.
Showing your ads to custom audiences and people who visited your website before can be a great way of converting. Marketing works by repetition because the more your business shows to a certain potential client, the more likely they are to remember your business when they want to purchase. You can also use Facebook and Instagram ads to retarget to users who abandoned their cart on your website or they made an inquiry but they never followed up.
Strategize your Ad Spend and Bidding.
Your returns reflect your investment. Aside from the right amount, there are other factors that determine the effectiveness of your ad. A high cost per click is an indicator that your ad is not performing at its best. You want to reach the right people at the lowest cost so that you can maximize on your budget.
Keep an Eye on Your Analytics and Performance.
At Media Buying KE, we advocate for daily optimization of ads. Facebook and Instagram allow you to make changes and keep tabs with your ad allowing you to have control over how your ad performs. Analytics are also important because they help you make the right decisions for your business like which products got the best traction and what content performed the best.
Conclusion.
Facebook and Instagram ads can be a great instrument for small businesses on social media and with the right strategy, your investment can have great returns and become a great source of revenue for your business. Implement these strategies and watch your business soar!
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